Check out emerging beauty brands with impressive products at the Indie Beauty Expo.

Credo Beauty, New York City nautral makeup store

My skin freaked out on a recent trip to the desert in Jordan—how I wish I had visited Credo Beauty before my travels.

This lipstick accomplishes all four things it promises to do: it has the pigment of a lipstick, the moisture of a lip balm, the shine of a lip gloss and the staying power of lip stain.

I’m proud to say that this lifelong brunette now boasts sassy, coppery strands, courtesy of celebrity colorist Rick Wellman. I stopped by to see the co-owner of the Patrick Melville Salon in Rockefeller Center last Friday, who seemed excited when I requested a fiery new look.

Toronto-based BITE Beauty prides itself on its line of lip care products that are safe enough to eat. What the company launched as a pop-up shop last spring is now a permanent laboratory in SoHo, helping women (and even some men!) create one-of-a-kind lipsticks in 15 minutes. Could all-natural ingredients really offer the high-power pigment I crave? Wearing a lab coat, makeup artist Brooklyn McLain, who helps run the lab, guided me through the process of creating a stunning shade of scarlet that stands up to all-night wear. He offers IN New York readers five tips to mastering the art of customizing lipsticks.

It’s rare to find a place that offers high-quality haircuts without a lot of fuss, but celebrity hairstylist Rheanne White and the expert team at her new Tribeca salon embrace a laid-back attitude—without sacrificing precision and grace. A recent trip to the sleek salon with a wooden reception area, full-length mirrors, warm lighting and pots of orchids put me instantly at ease with its clean, modern design.

I tend to joke that YouTube taught me how to “be a girl.” User RiannStar’s mystical trick of curling hair with a flat iron, TV personality Lauren Conrad’s secret behind winged eyeliner and dozens of other YouTube tutorials have served as my amateur cosmetology school.

Sometimes, a woman simply needs to defrizz. And so that was my thinking when I recently walked into the Sahag workshop on Madison Avenue on a warm, muggy day. The aim: have a keratin express treatment and walk back out, sleek, shiny and fearless of of any future humidity.

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