You Glow, Girl

You Glow, Girl

For the last few years, cosmetics companies have had one word for you: minerals. As in, mineral-based makeup—and increasingly, skin care—that's chockful of scary-sounding stuff like titanium dioxide, zinc oxide, potassium, and mica (ok, mica doesn’t sound so bad). Despite these compounds usually being cooked up in labs, mineral-based cosmetics tout themselves as “natural” and “environmentally-friendly,” not so much for what they put in as what they leave out: preservatives, parabens, artificial dyes, mineral oils, and chemicals like formaldehyde. That often makes them less irritating to sensitive skin. Some folks also like the makeup’s somewhat lighter look. Personally, I prefer a good preservative—after a certain age it’s all about coverage, baby—but still, when I was cordially invited to the launch of Mineral Fusion, several new products from the young cosmetics company Mineral Fusion, I was intrigued. And, I confess, I did want to meet their new spokesperson, the stunning actress Emmanuelle Chriqui (from the TV series Entourage and The Borgias). So, on a recent rainy day, I hied myself over to the happening at the Bryant Park Hotel. It was quite civilized: a circle of femmes, sitting around a hotel suite, nibbling tea sandwiches and listening to Ms. Chriqui—who, damnit, looks just as stunning in person as she does on-screen—extol the virtues of the Mineral Fusion’s makeup (“it does what I need it to do”) and share some application tips (i.e., a streak of bronzer down each side of the nose makes the snoz look smaller). Naturally, I was given some samples to try. What impressed me was their multiple-function aspect. The Beauty Balm, for example, is a foundation and moisturizer in one, with sunscreen thrown in. They’ve also got some 3-in-1 Color Sticks that come in chubby little coppery tubes; each one is good to tint eyelids, cheeks or lids—or any other part of your epidermis, for that matter—in the same hue, from a berry glow to a shimmering terra cotta. I’m still not a wholesale convert to the whole mineral cosmetics thing. But saving time by covering my visage with one lotion instead of three, or being able to spruce up my face without digging multiple compacts and brushes out of my bag? I’m sold.

The Mineral Fusion Glow & Go line will be available at Whole Foods Markets and at www.mineralfusion.com starting in April.