Rue the Day

Rue the Day

Many a femme knows the joys of shopping for clothes from another era: the unique look, the lower prices (especially given the  great quality; how often do you come across hand-sewn buttonholes today?). But alas, vintage clothing stores for men tend to be in shorter supply. One happy exception to the rule is Rue St. Denis, in rapidly gentrifying Alphabet City on the Lower East Side. The bigger-than-it-first-appears boutique devotes roughly two-thirds of its space to masculine haberdashery—everything from dinner jackets to Bermuda shorts, plus a wicked selection of leather jackets—from the 1940s on, with the emphasis on the 1960s-70s. Much of the inventory is what retailers call “dead stock” — that is, never-been-worn. Some items even have the original price tags attached.

The store offers womenswear too; in fact, though my main man and I went there seeking a blazer for him, I was the one who ended up making a purchase–a color-blocked French dress from the ’70s. As the store’s name implies, most of the clothing is European and, while there are some big designer names (Valentino, Rodier), the majority are  small, unfamiliar labels. Everyday clothing, in other words, that real people wore. But always with a little touch of chic.

>> Rue St. Denis, 170 Avenue B, 212.260.3388