Gatsby Glamour

Gatsby Glamour

Last week, I was fortunate enough to be invited to the unveiling party of The Great Gatsby windows at the flagship store of Tiffany & Co. on glorious Fifth Avenue. What an event! Even before walking into the store I was dazzled by the window displays: one, a party scene with a stack of 1920s style champagne glasses overflowing with chandelier earrings, while a wooden inlayed dance floor is engraved with Jay Gatsby’s monogram. Another window offers layers of etched glass and mirrors, an Art Deco fountain and a pair of sculpted hands dressed with pearl and diamond hand ornaments from Tiffany’s The Great Gatsby Collection. And then of course, there is the store itself. Anytime you walk into the stately building, there seems to be an internal hush to the well-spaced, sparkling showcases, the smiling and beautiful salespeople: all this in what feels like hallowed halls of this grand establishment that started as a “fancy goods emporium” in 1837. Finally, the party: The fourth floor was transformed into retro party central with stylish, stunning men and women playing their parts with flapper dresses, boas, spats, retro bow ties and all, while nattily dressed waiters were walking around with trays upon trays of champagne and hors d’oeuvres such as mini lobster Thermidors, which reminded us happily of the era we were all frolicking in. Meanwhile, wandering around Tiffany to the jazzy backdrop of Cab Calloway music, you are reminded of how extensive the brand of Tiffany is. Jewels. Scarves. Purses. Flatware. Table settings. Tiaras! Each piece under perfect lighting, meticulously designed and displayed. You are transformed to another time just by being in the store: the Gatsby theme only embellished it all. (The Gatsby windows will be on display until June 30).

» Tiffany & Co., 727 Fifth Ave., 212.755.8000