The simple green awning on Park Avenue gives no hint of the sparkling gems that await inside the Maurice Badler Fine Jewelry boutique. I recently decided to play out the fantasy of what-would-I-do-first-if-I-won-the-lottery and so I took a tour of this prestigious jewelry store, just for the fun of it. Inside I was pleasantly surprised to find an unintimidating simple, yet elegant display of jewelry, mostly stunning variations of diamond and gold necklaces, bracelets, rings and earrings. The store cleverly has free-standing cases that allow customers to walk around for a full, 360-degee view of the jewels, without being subject to the sometimes awkward situation of standing in front of a jewelry counter, waiting for a salesperson to see you and then wait on you. While the store also offers very affordable “travel jewelry”— handsome cuffs, bracelets and earrings that range from $40-$400 dollars—the flagship line of the store comes from Bez Ambar, an innovative designer who, among other things, created the Princess Cut diamond, the Ring of Fire, the concept of the invisible setting and the Halo Ring, a ring where the center stone is surrounded by diamonds. His patented “Blaze Diamond” is one of Badlers’ top selling diamonds, and his latest innovation, the Divine Cut, is a diamond with such a spectrum of color and brightness it is almost impossible to describe. On top of that, the Divine Cut diamond is cut to order. “You owe it to yourself to see this diamond before making any other purchase. It’s about passion and making people happy,” says owner Jeffrey Badler, whose own fiery enthusiasm for elegant jewels emanates.
Maurice Badler Fine Jewelry, 485 Park Ave., btw E. 58th & E. 59th sts., 800.622.3537