A Bloomie's Kind of Super Bowl

A Bloomie's Kind of Super Bowl

Helmet by Stacey Bendet for Alice + Olivia


Bloomingdale’s has gotten into the football business. To celebrate NYC’s hosting of Super Bowl XLVIII, and to support the National Football League Foundation, Bloomingdale’s will be auctioning off 48 unique designer helmets, customized and created by such top-tier designers as Cynthia Rowley, Betsey Johnson, Kenneth Cole, Stacey Bendet for Alice + Olivia and more. Between Jan. 15 and Feb. 4, you can visit Bloomingdales.com/superbowlhelmets to access the auction and bid on the designer helmets. The NFL Foundation supports youth and high school football programs, health and safety efforts and community health initiatives. Minimum bid for each helmet will be $248 (to celebrate the 48th Super Bowl). Football was never so stylish.