10 Great Stores for Kids in NYC

10 Great Stores for Kids in NYC

Tiny shoppers aren't left out of the vast opportunities to explore the greatest retail city in America. Here are 10 great shops to outfit and entertain kids in New York City.

FAO Schwarz: If there’s one spot not to be missed on a family trip to New York City, its FAO Schwarz—the oldest toy store in the United States. Toy soldiers greet kids as they enter this mecca of all things imaginative and playful, a world of massive stuffed animals, DIY craft kits, classic and experimental candies, dolls, action figures, hard-to-find LEGO sets, instruments, tech toys and, of course, the famous dance-on piano. For a truly special experience, head to the customizable Muppet Whatnot workshop and build your own whimsical puppet.
767 Fifth Ave., 212.644.9400

Scholastic Store:
One of the most beloved publishers of books for youngsters fosters a love of reading with thousands of titles, daily storytime and an educational reference center at its sprawling SoHo storefront. The 6,200-square-foot bookstore helps famous book series come alive in its real-life version of “The Magic School Bus”—packed with science books and kits—and Clifford’s Dog House (featuring the famous red dog). With a rotating seasonal section and regular events (such as movie sreenings and meet-and-greets with popular literary characters), the Scholastic Store invites toddlers to teens to return often.
557 Broadway, 212.343.6166

: A lofty Madison Avenue space contains the latest in Parisian-inspired apparel for mini sartorialists (and their moms). The meticulously crafted cardigans, pea coats, pajamas, swimsuits and other garments come in fine materials like silk, wool and cashmere and classy patterns, such as plaid, argyle and floral. Worn by celebrities’ children, including Suri Cruise, Seraphina Affleck and Harlow Madden, the chic designs from the nearly 40-year-old brand have a cult following.
805 Madison Ave., 212.879.0900

Mary Arnold Toys:
This local toy store offers Upper East Side families the latest amusements on the market. Open since 1931, the family-run venture’s longevity is a testament to its emphasis on customer service. Staff help customers find the perfect gifts from a floor-to-ceiling stock of items aimed at entertaining babies to tweens. Shoppers can find classics like pull toys and wooden blocks, NYC-specific items like Chrysler Building 3-D puzzles and toy taxis, and modern tech toys like robot cars controlled by smartphones.
1010 Lexington Ave., 212.744.8510

American Girl Place:
Dolls come to life at the NYC headquarters of the beloved collectibles. Little girls and their mini friends can shop for matching outfits (or design their own!) and accessories, then get “dolled up” at the doll hair salon before capturing special moments at the in-store photo studio. The store also hosts multiple events each week, such as crafts, cooking classes and date-with-my-dad, that keep girls (and their parents) coming back again and again.
609 Fifth Ave., 212.371.2220

Kidding Around:
Regularly ranked as “the best toy store in New York,” Kidding Around embraces the spirit of independent retail with its selection of thousands of unique playthings for all ages. Locals and tourists alike can find kid-friendly items, such as floor puzzles, obscure games, shadow puppets, stuffed animals and craft kits, that facilitate both fun and learning. Kidding Around also stocks a vast selection of the popular Playmobil play sets. Don’t forget to stop by the Grand Central Terminal location on your way out of town—the model train that runs throughout the store is too cute to miss!
60 W. 15th St., 212.645.6337
107 E. 42nd St. (inside Grand Central Terminal), 212.972.8697

Nintendo World:
 From the latest games and systems to clothes and memorabilia featuring beloved video game characters, this store has everything to satisfy even the most devoted Nintendo fans. Kids can try their hand at rescuing Princess Peach or battling Bowser on the demo systems throughout the 10,000-square-foot store, while a mini museum upstairs showcases retro products, including a scorched, yet still functional, Game Boy that survived the Gulf War.
10 Rockefeller Plaza, 646.459.0800

Brooklyn Superhero Supply Co.
: A volunteer-run shop in Brooklyn helps shoppers transform into superheroes, both in costume and in spirit. The proceeds from every vapor blaster, invisibility suit, thunder inducer and leotard sold at the Brooklyn Superhero Supply Co. go to support 826NYC, a nonprofit organization created by award-winning author Dave Eggers that helps kids develop creative writing skills. Kids and adults alike will enjoy testing out their capes at the stores fan-blasted platform. No matter what superhero gear you select, the good deed of shopping here won't go unnoticed—even if you decide to keep your new identity top secret.
372 Fifth Ave., Brooklyn, 718.499.9884

The LEGO Store:
This recently opened Flatiron flagship turns kids into engineers with its preschool building area and monthly mini model build activities for ages 6 to 14. In addition to pre-made building kits and boxes full of individual pieces, the colorful store also contains the stuff of petite builders’ dreams: an 8-foot tall Statue of Liberty model, a miniland replica of NYC, working clock and murals of urban scenes—all made completely out of the popular mini bricks.
200 Fifth Ave., 212.255.3217

Toys “R” Us:
It may be a chain, but this toy store went all out to make its Times Square flagship a mesmerizing entity. Think: a 20-foot-high, animatronic Tyrannosaurus rex, in-store Ferris wheel, life-size Barbie dollhouse and interactive video-game displays. And in case tykes get hungry while shopping the store’s 110,000 square feet of toys, bikes, electronics, candies, games, stuffed animals and other playthings, they can pop in for ice cream at Scoops “R” Us.
1514 Broadway, 646.366.8800