Why Not, Indeed?
Why Not, Indeed?
July 1st, 2013
byLois Anzelowitz Levine
How I love this overly caffeinated town of ours. On a recent glaringly hot and sunny Tuesday morning, I decided to venture into a new coffee bar in the city’s picturesque West Village for a triple espresso. Whynot Coffee (As owner Emil Stefkov explained, the name follows his life philosophy: So many people are asking why they should do something, when they really should be asking, why not?) had, unbeknowest to me, literally opened its doors for the first time that very morning but here it was 9 a.m. and packed with java-loving urbanites, attached to their tablets and laptops, their trusted mocha whatever-achinos in hand. I sipped on a very satisfying triple espresso (plenty of foam on top: I am very fussy about my espresso), munched on a crispy, light croissant, and admired the ambience. The coffee bar operates as a revolving art gallery for local artist Jeremy Penn, whose obsession with beautiful French women, film and fashion from the 60s and 70s is depicted in all of the artwork, particularly the coffee bar’s one permanent piece: a large, acrylic painting of film icon Brigitte Bardot’s beautiful face, painted as a collaboration with owner Stefkov, who requested the pouty lips be done in red while the rest of Bardot’s features are accented in gold dust and glitter. For that retro feel, soft blues music is filtering through the space via a record player and speakers, given to Stefkov by friend John Varvatos, while the open door invites a soft breeze that seems perfectly in tune with the jazzy Euro vibe of the place. Stefkov informs me that, license pending, Whynot will be offering wine and cheese in the evenings, probably come September. At this point, there is no reason whatsoever to ask yourself “why?” when considering stopping in at Whynot.
» Whynot Coffee, 14 Christopher St., 646.756.4145
Photo: Jeremy Penn's Brigitte Bardot at Whynot Coffee