Bespoke Magnum Bars in SoHo

Bespoke Magnum Bars in SoHo

(Courtesy Magnum)


One of the things I miss most about living in Jakarta, Indonesia, is the Magnum Café in the Grand Indonesia mall. It was worth the wait in sometimes an hourlong line to customize my favorite brand of ice cream bar with chocolate and decadent toppings. Now, the company brings the experience to New York City at a seasonal pop-up in SoHo. Customers choose from vanilla or chocolate ice cream; a white, milk or dark chocolate dip; and three of 20 innovative toppings, like rose petals, espresso sugar, coconut flakes, goji berries and mint chips. A final drizzle of chocolate rounds out the bar. The NYC dipping bar pop-up is the first of a series from Magnum, which has plans for other pop-ups in cities worldwide. I have yet to stop by the new pop-up, but if it's anything like the permanent location in Jakarta, I will probably be chilling out at the SoHo store all summer long.

Make your ultimate Magnum bar at 134 Prince St. until Aug. 7. More info can be found on the pop-up’s Facebook page.