If You Build It, They Will Come …

If You Build It, They Will Come …

LEGOs already help build up a inquisitive tot's imagination. Now, they can help you build your way to a sweet weekend getaway. 

YOTEL—a hotel off Times Square with a distinctively futuristic feel—has brought a childhood fantasy to life in adult proportions. Call it a "LEGO Wall". The interactive installation, essentially a mounted wonderland of limitless LEGO possibilities, calls on anyone passing through the hotel's public space to try their hand at colorful creation. The big lure: Photograph your LEGO creation and post it to Facebook with the hashtag #MyLegoMasterpiece for the chance to win a cost-free stay in YOTEL's Cabin, which boasts a steamy hot tub and outdoor patio (yes, pah-lease; more contest details at facebook.com/YOTELHQ).

Start building, kids. Just use your imaginaton. 

» LEGO Wall at YOTEL New York, 570 Tenth Ave., at W. 42nd St., 646.449.7700, thru Mar. 31