Unforgettable Scent Event

Unforgettable Scent Event

Photo courtesy of the artist


Is scent an art? The Museum of Arts and Design says so. As part of its NYC Makers: The MAD Biennial exhibition, artist Miriam Simun invites visitors to take part in a multisensory ritual involving the only federally protected endangered plant species in New York State. On Oct. 8, guests have the chance to take in the never-before perceived scent of the Agalina Acuta flower—a small purple plant whose flowers bloom just one day a year—during Agalinis Dreams.  From the Museum of Arts and Design: “Simun worked in collaboration with International Flavors & Fragrances, using IFF’s proprietary Livings˙ technology to capture the olfactive molecules of the Agalinis Acuta as it grows. The scent was then recreated for human perception in collaboration with Clement Gavarry, Senior Perfumer at IFF. Participants will be invited to don the Agalinis-scented dosdii—a wearable device currently on view as part of the MAD Biennial that makes use of scent to produce flavor illusions.” The event will include a three-channel video installation, live performance and ceremonial cocktails paired with the fragrance. Tickets for the must-see show, which starts at 7 p.m., 7:30 p.m., and 8 p.m., cost $25 ($20 for students and members), include two drinks and can be purchased online here. Given that scent is the strongest trigger of memory, this event will certainly be unforgettable.

» Museum of Arts and Design, 2 Columbus Circle, btw Broadway & Eighth Ave., 212.299.7777