Vote For The Next M&M’S® Flavor in Times Square Tomorrow & Friday!

Vote For The Next M&M’S® Flavor in Times Square Tomorrow & Friday!

Wouldn’t it be nice to know that you had a hand in bringing something great to the masses? Well, you’re just in luck. Those chocoholics visiting the Big Apple, or locals with an affinity for the velvety indulgence, can take part in picking a brand new M&M’S® flavor at a fun-filled event, which will take place at M&M’S® World Times Square tomorrow (March 24) and Fri., March 25.

At the front of the Midtown store on W. 48th St. between Broadway & Seventh Ave., hungry passersby, or those who need a sugar pick-me-up while shopping in Times Square, can taste test the contenders for M&M’S® new flavor—part of a the kickoff to the national M&M’S® Flavor Vote event. With this nationwide promotion, the brand asks consumers to vote for their favorite new peanut M&M’S® flavor.  

Contenders for M&M’S® next crave-worthy candy include Honey Nut, Chili Nut and Coffee Nut. Visitors to the store can try them all and vote for their favorite nutty treat on www.facebook.com/mms or by texting “Vote” to 87654. The polls are open until June 17, and you can vote once a day, which means there are plenty of opportunities to show your top choice some love before summer rolls around. 

By voting, people are also eligible to win a $100K prize and the title of Official M&M’S® Taste Tester. There’s no purchase necessary and the taste tester title is honorary with no official duties.

Voting will take place at M&M’S® World Times Square on Thursday and Friday from 11 a.m. to 5 p.m. each day. The winning flavor will be announced in August and will become a permanent fixture in M&M’S® flavor range across all United States’ markets and store locations.

 

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