Stand Out in an Outfit from Madonna & Co

Stand Out in an Outfit from Madonna & Co

Courtesy of Madonna & Co

Located in SoHo, Madonna & Co is the ideal luxury boutique for an NYC fashionista. Owner Geralynn Madonna, who opened her original store DIGS Moda SoHo about one and a half years ago, re-launched as Madonna & Co in October of this year. Her store’s mission is to make you look both stylish and unique, with a mixture of rare vintage items and brand new designs. Most of Madonna & Co’s new pieces are from their private label, but the shop also features up-and-coming designers who compliment their aesthetic., like this season’s Pearl and Plymouth. Their vintage items come from all over the world. Geralynn collects theses one-of-a-kind items, like vintage Chanel jewelry, from shows and estate sales.

Courtesy of Madonna & Co

It’s easy to see why the brightly lit shop is such a draw. It’s welcoming—there’s plenty of comfortable seating and trained stylists who are happy to assist customers in choosing the perfect pieces—and filled with a variety of eclectic designs. “[Madonna & Co’s stylists] love dressing women and creating a personal style for them,” Geralynn says. She explains how the stylists help many customers discover items they love, but never would have picked out.

Going forward, Geralynn hopes to open up more shops like Madonna & Co. “Shopping has become mundane,” she says. “[We strive] to put the thrill back in shopping.”

Check out Madonna & Co’s upcoming fashion show at The Sky Room in Times Square on December 10th, stop by their Lafayette Street store or shop online at madonnaandco.com.

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