A Lesson In Color at Gudrun Sjödén

A Lesson In Color at Gudrun Sjödén

On a rainy, chilly New York City afternoon, I decided to leave the comfortably warn IN New York & Where offices and head downtown to SoHo. I knew my journey would be filled with several obstacles. Namely? Trying to maneuver through the endless sea of black umbrellas that would inevitably crowd the trendy neighborhood's narrow streets. My assumption was correct. Even in rain, New Yorkers still stick to a fairly strict uniform: the sea of monochromatic umbrellas protected slimming black and a palette of other neutral hues. So, when I approached Gudrun Sjödén—a Scandinavian retailer that produces Nordic-inspired clothes and homeware with exquisite embroideries and opulently detailed patterns—it was as if the sun was trying to peak out from behind the bursting rain clouds. Although the space is large, I'd still call it quaint.  The shop is filled with colorful displays, illuminated by the lights enclosed in colorfully patterned lampshades, which hover above. Popular items at the moment include knits lambswool dresses, as well as velour dresses. The store also earns its quaint cred. do to its whimsy—the worn, wooden floor is washed in light grey and peppered with flower stencil drawings, and merchandise is tucked away in country-style wooden cupboards and cabinets. As I earlier wrote, this "quaint" kaleidoscope was a beacon of light on a bleak NYC day. Shop employee Marlena says—along with introducing New Yorkers to color, “you can find yourself here and find out more about yourself here, too.” I'm sure on the next rainy NYC day the streets will again be crowded with a sea of black umbrellas, but maybe, just maybe, something a tad bit more colorful will be hiding underneath.

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