Last week, I took a trip to the NBA Store, which is currently housed in a two-story, temporary location on Fifth Avenue in Midtown. When I visited early on Friday morning, the space was already bustling with NBA fans. This is the one-stop shop for fan apparel, authentic jerseys, memorabilia—including framed photos, signed jerseys and more, plush toys, and unique merchandise—like notebooks covered in basketball material. Large images of winning moments in NBA history scroll down a large LCD board on the second floor and fans can even glance at basketball game footage on a large television behind the register. The Fifth Avenue location is currently running its Bounce Back to School promotion: Receive a $10 NBA Store gift card with your purchase of a full-size Spalding basketball thru September 2.