Exclusivity is Key at Best Dressed New York

Exclusivity is Key at Best Dressed New York

Shopping in New York City is an experience. And, as many locals and visitors will tell you, there is normally a story behind their Big Apple purchases. That’s exactly what you’ll find at Best Dressed New York. Ladies of all ages looking for a knockout special occasion dress will definitely find what they’re looking for at this exclusive Upper East Side retailer. The exceptional experience begins once you set foot on a quiet section of E. 73rd Street between Lexington and Park avenues. The by-appointment-only shop rests on the third floor of a posh townhouse on the otherwise seemingly residential street. When I visited, the company name on the buzzer was the only indication I was about to enter a store. Once I walked up to Best Dressed New York, I was instantly reminded of the luxe showrooms you’d encounter in one of the high-end bridal shops that pepper the area. Instead of long disorganized racks of dresses, I found neatly organized hangers with colorful frocks up against the walls that line the perimeter of a large, comfortable living room-like showroom. The store carries dresses for young girls, preteens, teens and women by a number of independent, local, European and hard-to-find designers. Dresses can also be customized and a selection of accessories (think jewelry, clutches, wraps and jackets) are also available. While there I spoke with Erica Serotta, co-founder of Best Dressed New York with Cortney Cohen, who told me an exclusive experience is exactly what she has in mind for her customers, saying finding a great dress is a big experience for a girl and dealing with an over-packed, crowded department store can cause more chaos than calm, which is why “we pick out the best of the best.” If you want the best of the best, head to Best Dressed New York.  

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