Citizen Watch Makes it Easy to Keep Time Anywhere

Citizen Watch Makes it Easy to Keep Time Anywhere

Eric Larsen at Citizen Watch (Courtesy Citizen Watch)

I recently attended an event at the Citizen Watch flagship store in Time Square to listen to polar explorer Eric Larsen talk about his 2014 expedition to the North Pole. Through captivating storytelling and a slideshow of photos from his trip, we learned about the dangers of traversing the ever-changing polar desert of the Arctic Circle as sheets of ice are melting and shifting due to climate change.

(In addition to prior journeys to the northern most part of the earth, Larsen has traveled to the South Pole and has climbed Mt. McKinley and Mt. Everest. Less than 20 people have completed expeditions to both poles and Everest in their lifetimes… Larsen is the first to accomplish this feat within a year.)

Larsen’s 2014 adventure—which he shares in his book “On Thin Ice: An Epic Final Quest into the Melting Arctic”—was a success thanks to his training, outdoor survival skills and having the right gear to conquer the harsh conditions. One of the items he brought on this trip was an Eco-Drive watch from Citizen Watch.

Citizen Watch’s Eco-Drive watches never need a change of battery because they are powered by light—any light—which make them ideal for long periods of travel to remote locations, as well as day-to-day use for those of us who have yet to attempt polar exploration. This line of environmentally friendly timepieces was launched in 1995 and feature watches that are as fashionable as they are technologically advanced.

The Eco-Drive technology has been applied to other lines of Citizen Watch watches including their Satellite Wave collection (ensures accurate time across the 40 standard time zones around the world), Super Titanium collection (lightweight, hypo-allergenic watches that are rust resistant) and Drive from Citizen collection (contemporary style watches with modern detailing), among others. Citizen Watch has watches for divers, pilots, jewel-lovers (diamonds, anyone?) and more. With hundreds of styles to choose from, there is a Citizen Watch to accommodate even the most discerning watch wearer.

Guests can visit Citizen Watch in person in Times Square at 1500 Broadway (at West 43rd Street) daily, from 9 am-midnight, or online here at any time.

Eco-Drive display featuring Eric Larsen

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