New Hotel Alert: citizenM New York Opens Near Times Square

New Hotel Alert: citizenM New York Opens Near Times Square

As I’ve written before, I started my career covering New York City hotels and still have an affinity for the topic. It’s amazing the number of properties that pepper the city—everything from swanky spots with a chic vibe to venerable institutions that epitomize Old New York. Earlier this week, I traveled to Midtown West to check out one of Manhattan’s newest hotels—citizenM New York.

The Concept: With an emphasis on comfortable (and affordable) luxury, citizenM caters to the modern “mobile citizen,” aka savvy global jetsetters searching for a unique hotel experience. In keeping with that unique and personalized experience, gone are the typical hotel departments (think front desk, concierge, etc.), replaced with multilingual citizenM Ambassadors—a staff that fills all roles. That means the person making you dinner reservations could be the same individual fixing you a smart cocktail in the lobby’s canteenM (a grab & go-style cafeteria with a 24-hour open kitchen, barista-made coffee and a full-service bar).

A Look at The Lobby: citizenM New York is the first U.S. property in an expanding global collection, which currently includes hotels in the Netherlands and U.K. The New York offshoot’s European roots are evident in the look of the lobby, reminiscent of an oversized living room and meant to be the main hangout spot in the hotel. The chic minimalist furniture is best described as a retro ‘70s version of the Bauhaus style. The space also features floor-to-ceiling bookshelves showcasing a varied mix of global art and objects, as well as an impressive collection of contemporary art and photography (think works by Andy Warhol, Daido Moriyama, Florian Süssmayr and David LaChapelle), plus a commissioned 26-foot Julian Opie installation. The hotel’s other commissioned piece, by Jen Liu, wraps around the façade of the building.

In addition, the lobby boasts a shop featuring books curated by MENDO of Amsterdam, along with magazines, city guides and luxury travel accessories. The ground-floor courtyard, which also includes a massive bookshelf with several works of art, is the perfect place to enjoy a drink now that the weather’s finally warming up.

The Rooms: Each of the hotel’s completely customizable 230 guests rooms offer innovative amenities, including Samsung touchscreen MoodPads—which operate everything from the many ambient mood lighting options; to the comprehensive catalogue of contemporary works that will appear on the digital artwork display; and in-room music and customizable curated playlists, featuring music by an international collection of DJs. The rooms also include full-size citizenM custom bath products, a fridge with complimentary water and space to store personal beverages, wall-to-wall windows, rain showers and king-size beds.

Rates start at $199 a night. A rooftop bar, exclusively available for hotel guests, will open later this spring. For more on the hotel, click here.

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