Customization is Key at Uptown Swirl

Customization is Key at Uptown Swirl

This past week, I headed to the heart of Times Square to check out Uptown Swirl—a new frozen yogurt and creperie shop in the bustling area. The real estate market in Manhattan is pretty competitive, so I half expected to walk into a tiny, cramped space. However, I was pleasantly surprised to find a two-floor establishment bathed in hues of mint green, purple and silver. On the first floor, frozen yogurt enthusiasts can choose from a number of self-serve flavors—from Salted Caramel Corn and Euro Tart to Nutella and Cake Batter. Patrons can pick from a wide array of toppings (think cereal, sprinkles and Oreo cookies) to add the finishing touches to a tasty treat. Uptown Swirl is also the spot to get your waffle or crêpe fix. While there, I tried The Times Square crêpe—a creative combination of New York cheesecake, strawberries, dark chocolate (my substitute for Nutella) and whipped cream, with a drizzle of Biscoff spread on top. I enjoyed my crêpe in the eatery’s large dining area on the second floor—complete with several tables, chairs and benches. Uptown Swirl plans to add savory crêpes to its offerings in the next few weeks and anything and everything on the menu can be customized. Want an Oreo cookie crêpe? Go for it!

Photo: Courtesy of Uptown Swirl

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