Craft Lager 'House Beer' Takes Manhattan

Craft Lager 'House Beer' Takes Manhattan

The Southern California premium craft lager, House Beer, has winged its way to NYC. This brew is made for millennials—and anyone else who enjoys what Founder and President Brendan Sindell called in our recent interview, “a quality, approachable and sessionable beer.”

Keegan Gibbs (left) and Brendan Sindell, co-founders of House Beer. (Courtesy House Beer)

Sindell and his colleague Keegan Gibbs (who handles marketing and creative of House Brewing, Inc.) have collaborated on this balanced beer that has a nice malt profile with a spicy finish from the hops.

While a lot of craft brews have artsy labels and names, House Beer goes a more nostalgic route with its white can with red and blue writing and gold trim. I commented to Sindell that the logo gives off a vibe that House Beer has been around a while. I asked if that was the goal for the logo and Sindell confirmed it was.

“We set out to create an updated version of beer brands that have been around for 50-100 years,” he said. “We wanted to create a brand people felt like they already knew.”

House Beer is available in 12 oz. cans at several locations all over town. Here are a few spots where you can get this premium craft lager:

00 + Co: A vegan eatery in the East Village, 00 + Co offers small plates, organic pizzas (with nut-based cheeses) made in a wood burning oven and vegan ice cream. Open for dinner nightly, as well as brunch on Saturday & Sunday. 65 Second Ave., 212.777.1608

00 + Co (Courtesy Matthew Kenney Cuisine)

Beer Culture: Located in Hell’s Kitchen and on the Upper West Side, this bar/bottle shop establishment offers a relaxed atmosphere. Open noon-2 am daily. 328 W. 45th St., 646.590.2139; 228 W. 72nd St., 917.639.3420

Randolph Beer: This craft beer-focused restaurant and bar in NoLIta serves modern American cuisine with a health-conscious and vegetarian-friendly menu. It features 60+ craft beers and has 36 short-run draft lines. Open Sunday-Wednesday from noon-midnight, as well as Thursday-Saturday from noon-2 am. 343 Broome St., 646.383.3623

Blind Barber: An East Village mecca for men’s grooming needs, this establishment turns getting haircuts and shaves into a social event by offering a complimentary beverage with every service. Barbershop hours are Monday-Saturday from noon-9 pm and Sunday from noon-6 pm. Back Room hours Monday-Saturday 6 pm-4 am. 339 E. 10th St., 212.228.2123

SPiN: Susan Sarandon’s ping-pong club is a popular Flatiron District hot spot for any social occasion. Monday & Tuesday 11 am-midnight, Wenesday 11 am-1 am, Thursday-Saturday 11 am-2 am, Sunday 11 am-10 pm. 48 E. 23rd St., 212.982.8802 

What’s next for House Beer? And where does it go from here? Will House Beer expand to include other styles of beer?

Sindell explained there is more work to do and eventually more cities to introduce House Beer to. For now, though, House Beer will continue to be a one-beer label. He said, “We would rather be an inch wide and a mile deep than a mile wide and an inch deep.”

Bottoms up, NYC.

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