Patti LuPone and Christine Eberole (center) and the female ensemble of "War Paint" (©Joan Marcus)

Patti LuPone and Christine Ebersole command the stage playing cosmetic titans of the 20th century.

Credo Beauty, New York City nautral makeup store

My skin freaked out on a recent trip to the desert in Jordan—how I wish I had visited Credo Beauty before my travels.

What do you get when an actress and a makeup artist become BFFs on set and want to offer the experience that brought them together to all women? Rouge New York.

Toronto-based BITE Beauty prides itself on its line of lip care products that are safe enough to eat. What the company launched as a pop-up shop last spring is now a permanent laboratory in SoHo, helping women (and even some men!) create one-of-a-kind lipsticks in 15 minutes. Could all-natural ingredients really offer the high-power pigment I crave? Wearing a lab coat, makeup artist Brooklyn McLain, who helps run the lab, guided me through the process of creating a stunning shade of scarlet that stands up to all-night wear. He offers IN New York readers five tips to mastering the art of customizing lipsticks.

I tend to joke that YouTube taught me how to “be a girl.” User RiannStar’s mystical trick of curling hair with a flat iron, TV personality Lauren Conrad’s secret behind winged eyeliner and dozens of other YouTube tutorials have served as my amateur cosmetology school.

In anticipation of the Guerlain pop-up shop, their first ever in the U.S., which opens April 8th at Bloomingdale's, (1000 Third Ave., at E. 59th St., 212.705.2000), I received a generous preview of the beauty goods to come. The brand is one long associated with Parisian glamour and the well-curated capsule collection that will appear shortly on the ground floor of the Bloomingdale's flagship aims to reflect both the tradition and future of the beauty line.

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