Cool Hotel Alert: Row NYC

Cool Hotel Alert: Row NYC

One of the most interesting things about visiting a hotel in any given city is that you, essentially, get to step into another world. I mean, think about it. A large hotel in a bustling metropolis can evoke the feel of a rustic Aspen ski chalet just as easily as an intimate space in a rural setting can be reminiscent of a trendy beach resort. Basically, if you have the materials, anything is possible. Although Row NYC, a new hotel in the heart of Times Square, definitely embraces its big city roots, a trip inside might leave you feeling as if you’ve taken a tour of New York’s trendy downtown neighborhoods without ever leaving Midtown.

A Look At The Lobby: Row NYC is all about art, which is evident as soon as you enter the sleek, minimalist lobby—complete with dark wood and neon embellishments, as well as stainless steel drapery; an umbrella-like ceiling, which resembles a giant wooden puzzle; and two large Yorgo Alexopoulos light sculptures on either side of the reception area, which project the New York-based artist’s graphic animation. The lobby also boasts Iconic M, a newsstands that carries a wide selection of international magazines, as well as snacks and travel essentials.

Empire State of Mind: When it comes to the guest rooms, Row NYC keeps it simple: color-blocked accommodations featuring crisp white linens, contemporary white furnishings and a pop of color—inspired by the city’s many subway lines (think a room with an orange wall—a shout out to the B, D, F and M subway lines; or a space accented with red, symbolic of the 1, 2 and 3 trains). Beyond reminders of NYC’s mass transit system, five corridors of the hotel each place a different downtown neighborhood front and center, with the Meatpacking District, SoHo, Greenwich Village, East Village and West Village represented by huge action shots of each locale taken by photographer Jim Krantz. The neighborhood theme rotates every five floors. Top-tier accommodations come in the form of two penthouse suites, including the 1,000-square-foot “Paparazzi Project,” inspired by paparazzo Ron Galella—the famous NYC photog who’s snapped the likes of Mick Jagger, John Lennon and Jackie O—and reminiscent of NYC’s swinging 1970s. Patrons of this suite are even treated to their very own paparazzo for two hours, as well as pampering by celebrity stylist Lionel Renard and his team—which will definitely up the ante on those Facebook photos.

Food & Drink: District M, the lobby bar and restaurant, serves mouthwatering fare from a number of NYC bakeries and bistros, including Payard, Balthazar and Pain d’Avignon; as well as signature Neapolitan-style, hand-stretched pizzas; and specialty cocktails, wine and craft beer. District M visitors can also view Galella’s work in the space. City Kitchen, an extensive food bazaar comparable to Chelsea Market, is slated to open at the hotel later this year.

Rates start at $279 a night.

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