Soho Tiffin Junction Offers Fast Food Alternative

Soho Tiffin Junction Offers Fast Food Alternative

Inside Soho Tiffin Junction

Soho Tiffin Junction offers a different take on fast food: health-conscious modern Indian cuisine in a casual atmosphere. The restaurant opened in 2014 and is located a few blocks away from NYU, making it an affordable option for students. For less than $10, I got a full meal with enough for leftovers. It’s also a great spot for grabbing a bite to eat on the go, as orders are prepared quickly and you can even order in advance online.

To start my order, I chose the Tiffin Bowl. There is also a salad option, and a sandwich option is coming soon. From there, I choose brown rice, beans and two entrees: potato curry and mashed avocado with corn. Every meal comes with unlimited toppings from sauces and cheese to vegetables. I picked a medium hot sauce a coconut sauce, which added just a little kick of spice and sweetness.

Q&A with Founding Partner Jawahar Chirimar “JC”

Q: Do you own any other restaurants? If so, which ones?

A: [I am] an investor in Macao and the Box.

Q: What made you decide to open STJ?

A: Creating a scalable Indian QSR [quick service restaurant], which is health focused and environmentally conscious is my passion, which led to the opening of Soho Tiffin Junction.

My Tiffin Bowl included potato curry and avocado with corn.

Q: Why did you choose this location?

A: The consumers in the university area are more open minded and helpful in the initial creation and fine-tuning of the brand.

Q: I noticed all of the restaurant’s take-out containers and utensils are compostable. Is that something that’s important to you?

A: Being environmentally responsible is a core and guiding principle. As we scale more we will do all we can for our environment.

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